Welcome to BrandXYZ
But first, let’s talk about the XYZ…
We build impactful, purpose-driven brands by blending brand, marketing, PR and comms big-agency expertise, micro-agency agility, and a proven network of partners to create measurable impact for people, place and planet.
We promise it does actually mean something. Building powerful brands, big, small or somewhere in between, it all starts with the XYZ:
X - Who’s your audience?
Y - What are you selling/offering?
Z - Why should they buy/join/download/ from you and not somebody else?
Our job is to help you find or refine the XYZ and come up with attention grabbing strategies and tactics to keep your customers coming back for more.
What we do
We want to help brands to help people, so we use our expertise to focus on four key areas. In a nutshell, here’s what we offer:
Who we help
We focus on purpose-driven brands – public sector, not-for-profit, B Corp, charity, or commercially driven businesses that want to make a positive impact on people’s daily lives. See how we support organisations like yours:
Public Sector & Local Authorities
- Local Government
- Transport Authorities
- Public Corporations
- NHS & Healthcare
- Education
Charities & Not‑for‑profits
- Charitable Orgs
- Community Groups
- Sport Clubs
- Education Orgs
- Cooperatives
B Corp & Commercial Orgs
- Social Impact Orgs
- Environment Orgs
- Medical Institutions
- Social Purpose Corp
- Ethical Brands & Products
What our clients say...
"From the moment we sat down to brief BrandXYZ, we knew we were onto a winner. Strategy and insight were at the forefront from day one. Their pitch demonstrated a depth of understanding of our business that was second to none, genuinely incomparable to the other agencies we spoke with. What really stood out was how quickly that strategic thinking translated into action. As soon as we engaged the team, they hit the ground running. Momentum built immediately, and coverage began flowing almost instantly. It was clear we weren’t just working with a PR agency, but with a partner who truly understood our objectives and knew exactly how to deliver against them."
Co-Owner & Marketing Director
"Working with Jo and the BrandXYZ team has been an absolute pleasure. As a fast-paced facilities management business we rely heavily on relationships, trust, and brand identity. We engaged with BrandXYZ to help us rediscover our identity and the experience was wholesome and insightful, allowing us to work together in a practical manner to determine who we are at our core. Defining our belief before any marketing, branding, or PR really set BrandXYZ apart from the other agencies we have engaged with.
Jo wanted to be a part of our DNA to understand who we are, how we operate, and our ambitions. This intrinsic understanding of our business and people helped us shape a refreshed brand identity, tone of voice, and position us in our industry as a trusted, respected, but human service provider and we cannot thank Brand XYZ enough for guiding us on this journey."
"The BrandXYZ/Network for Skills team played a valuable role in developing the strategic approach for the new Weaver Network brand. Experienced, insightful and practical. A great team to work with!"
"We collaborated with BrandXYZ on a digital marketing audit and insight report. Within a very short timeframe they effectively engaged with key stakeholders, delivered colleague workshops, and presented a comprehensive, high-quality report. Their technical expertise and engaging approach to the project made them an absolute pleasure to work with.
Alongside a deep understanding of our unique challenges and opportunities, this led to a set of practical recommendations that have already improved our operations and informed our strategic planning and investment in marketing AI and automation. BrandXYZ's professionalism and expertise are invaluable. Highly recommended."
Things we get asked a lot
Learn a bit more about us and what we offer.
What experience does BrandXYZ have?
We have over 20 years' experience in developing and delivering award winning brand, PR, comms and marketing strategies (and some pretty big headline grabbing wow moments along the way), we love understanding what makes audiences tick. We challenge you to think just that little bit braver and love watching the impact on behaviour change and your bottom line when you do!
Where is BrandXYZ based?
We’re lucky enough to be based in one of the best cities in the world, Manchester. But our clients come from across the UK and beyond.
Does BrandXYZ offer services other than brand, marketing PR and Comms?
As part of our ‘super agency’ approach, we offer a variety of services through our trusted partners from web design, to SEO, paid media, social media training and creative design services to name a few. Talk to us about where you think you need support and we’ll bring the right partner in to help.
What does the XYZ stand for?
It’s where we start with all of our clients.
- X - Who’s your audience?
- Y - What are you selling?
- Z - Why should they buy from you?
You have to know your XYZ before you can define what you need to build the brand and how you need to do it.
Is BrandXYZ on any procurement frameworks?
Yes, we’re on the Sell2Wales network and also partnered with another organisation called Network for Skills which is on the crown commercial procurement framework. We’re updating the frameworks we’re on regularly so if you need us to join a specific one to help you work with us faster, let us know and we’ll get it set up.
What’s the benefit of working with a Micro agency?
What matters to you, matters to us
We’re all in for our clients, you aren’t just another name or logo on our site. We want brands that do good in the world to be as successful as they possibly can be and we’re here to help make that happen.
More bang for your buck
We don’t have big overheads, so we don’t need to pass those costs onto clients, our focus is giving you the right strategy and support to achieve your goals and that’s where your investment is spent.
We can adapt, fast!
We know how quickly things can change, whether it’s a focus on a new product or political pivoting and we know the impact that can have on our clients, so we’re built to pivot quickly too. Our small (but mighty) team and our super agency approach means we can bring the right specialists in, quickly, when you need them the most!
What’s the ‘super agency’ approach?
It’s a way of giving our clients a full-service agency offering, but more flexibly and without the big agency overheads. We’ve developed a big network of trusted agency and freelance partners, and we assemble as a team depending on the clients’ needs. We’ve done the hard work bringing in the best people to save clients lengthy pitch or audit processes as we only work with the best and those who share our values.
Let's talk!
Know what your brand needs and think we can help? Or, not sure where to start? A little bit ofboth?